How to create a perfectly optimized website?

If you are an SEO, so this issue probably often encounter. The simple answer to it unfortunately does not exist, but there are principles that can hold you to a perfectly optimized website as much as possible approached. Please read the following advice on how to use SEO to achieve the best positioning of your website in search engines. Some of these recommendations are supported by data, statistical studies and extensive testing, while others are the result of personal experience and intuition. As with all things in terms of SEO, and here we recommend always testing and tweaking.Sheep-halusky

Tags in the page header (Head tags)

  • The page title (title) - the most important element of any location of keywords on-page. Page header should contain the keyword or phrase in the first place.
    Use key words at the beginning of the header has the highest correlation with high placement in search websites.
  • Page description (meta description) - although it does not affect the location of the site in any of the major search engines, is shown in the summary description of the text string in the search result. Due to the influence of the ratio of clicks / views and helps increase site traffic, regardless of its placement in the search engines.
  • Keywords (meta keywords) - keywords in the page header already does not use any search engine, do not recommend!
  • Search robots (Meta Robots) - the brand should not contain any instructions which may prevent pages indexed by search robots
  • Identification of the main page version (rel = "canonical") - the site is larger and more complex, the more versions of each sub to it occurs. This tag allows you to determine which one is primary to search Sunday links between the different versions.
  • Other meta tags in the header - currently do not offer in terms of SEO for major search engines no benefits.


  • Length - shorter URLs tend to place higher in search engine rankings and more are copied to other sites, shared and linked.
  • Placing keywords - the closer the target keyword to the main domain name, the better. Page / keyword is placed higher than / directory / subdirectory / keyword and by optimizing najodporúčanejšou, although does not particularly great advantage.
  • Subdomains against sites - even a tiny advantage they have keywords subdomains to subdirectories or sites search algorithms prefer lines subdirectory / subdomain page instead.
  • Separating words - best to separate keywords in URLs is to use a hyphen (-). The domain name is not recommended, it is better to use a domain name as

Tags in the page body (body Tags)

  • Number of times a keyword - it is not possible to determine exactly how many times it is necessary to use the keyword / phrase per page. Recommended 2-3x on a short 4-6x longer on site. Never more than makes sense for content. Using more is unnecessarily aggressive.
  • Keyword density - keyword density is a component of search algorithms as an absolute myth, although it is still often used to achieve SEO sc. Although greater use of keyword / phrase can potentially improve site location, it has never been a key criterion of relevance pages.
  • Keyword variations - though it is the importance of using different keyword variations confirmed it is worth it to pay a little effort and use several variations of key words links.
  • The main heading style H1 - H1 tag was considered very important for on-page optimization. However, studies have shown that a very low correlation with the highest positions. Nevertheless, it is necessary to properly use this brand because of semantics and SEO, it is possible that a smaller number of more important elements of SEO, the importance of correct labeling titles increases.
  • H2/H3/H4/Hx - still less important than the H1, using, if necessary. These brands have little value SEO
  • Mark Alt - surprisingly strongly correlates with high placement. We recommend that it always be used for images.
  • The names of image files - Image Search accounts for a large part of Internet traffic and can therefore be calling the images under the main keyword and its importance it is worth it to use.
  • Highlight Bold / Strong - highlight with markers bold / strong SEO has very little weight, so it is recommended to use it at least once if not more benefits.
  • Bold Italic / Emphasized - Surprisingly, these brands have a similar or slightly higher weight than bold / strong and therefore it makes sense to them (gently) used.
  • Internal lines / anchor - no tests so far have shown that the search bots collected and counted.
  • HTML comments - by search engines ignore them all audiences.

Internal links and the structure of the website location

  • Depth links - The important key word / phrase, the higher you would be placed in a hierarchical structure of pages.
  • Number / Percentage of internal links - sub, which leads to more inner links tend to rank higher in searches, and therefore it makes sense to put as appropriate for the selected sub ​​more internal links.
  • Links in content to a link in the menu - it seems that Google and other search engines determine the importance of reference according to its placement on the page, ie. it is possible that paid placed links in the body instead of the page in the menu. But do not forget that Google is always counted as the first reference location on the page.
  • Location link in the sidebar and footer - as many experiences SEOmoz SEO specialists consider that Google strongly reduces the value placed links in the footer and to a lesser extent, in the sidebar pages. So if you need to place links on the page still, it pays to use the top menu (the contents of the site) for the purpose of SEO


  • Placing keywords - We recommend using the most important keywords as possible in the first few tens of words on the page (50-100 if maybe sooner) the content of the page. Apparently search engines prefer sites that have keywords at the beginning.
  • Structure of content - some SEO experts recommend the use of structured content (introductory, body, examples, summary, or journalistic style), statistical confirmation of the benefits of this approach is still missing.

Why we do not use the correct SEO rules?

When you create good content pages and sometimes we forget sometimes deliberately ignore the proposed measures. For in the final analysis, on-page optimization is the only article in this puzzle much more difficult.


Having a correctly structured on-page SEO and keyword optimization is certainly important, but the biggest advantage brings a focus on the most important aspects of this part of SEO. When you have 20% of the most important elements (titles, URLs, internal links) made correctly, so you get 80% (or more) of the benefits that on-page SEO has to offer. .

How to achieve first place in search

On-page optimization does not get to the top of page links search. In fact, the process of obtaining a first position and complicated efforts to reach the first place should cover mainly the following aspects:

  1. Availability-site content that search engines can not see, can not be indexed, so it is open for the search robots on top priorities. .
  2. Content - you need to have at convincing quality material, which not only attracts attention, but in fact encourage visitors to share their information. Infectivity of content is perhaps the most important / most valuable factor in the search algorithm, as leading to high conversion clicks.
  3. Basic On-Page Elements - well targeted direct links to the most important elements of the website (titles, URLs, internal links) dramatically increases the potential site for a good ranking in search engines.
  4. User quality - quality website user, user interface, and the overall impression of the site strongly influence the external references and citations, as well as conversion and average time spent on the site.
  5. Marketing - "Excellent content is not a substitute for great marketing." Excellent marketing tool, respectively. strong marketing campaign can attract far more links to your content deserves. It may be unfair, but that's capitalism at work for several centuries. Getting into awareness is just as important (if not more) than to be 100% fair, honest, and offer great value. Politics is the infamous example of this principle.
  6. Thorough On-page optimization - use carefully all techniques that we have described above, is certainly not a waste of effort, but generally does not add to the website as much as the other techniques in this book.


The number of back links to your site and its weight is one of the factors that determine the position of the website in search engines. This aspect of SEO is the goal of so-called off-page optimization. The whole off-page optimization is about how to obtain, the most relevant and highest quality links to your site. In principle, all techniques can be divided into two major categories: paid and unpaid, and paid not only money, but time, perhaps embedded or payment reference (for exchanging links valid links from your site to another link).

Registration in catalogs

At the beginning of your campaign liner should be registration in catalogs. When registering title By varying the reference (ie anchor text) to include keywords as possible in other forms and other additional words.

Link Exchange - Exchange links

One way to obtain backlinks is to exchange links. This is an agreement between two pages by placing links on your site pointing to the other pages. This tactic sometimes worked incredibly. It has now been more or less suited only for the initial development of voice potential. It is very important that you only exchange links with relevant sites.

Buying links

In my opinion, SEO expert resort to buying links (for money) to improve ranking only in the absence of other ideas. Some of the key words is nearly impossible without the tactics focus.


Linkbait is a technique when you are trying to create a service or drain the kind of information that attracts webmasters so they decide to link to your site. Best understand if this watch for example linkbaiting .

Social Bookmarking

Social bookmarking involves a number of different services. This is a service where people recommend another interesting articles / links. Although these services are only a short-term effect on the placement in the search engines, but they may well promote the site webmaster s who then your site can place a link, which will have significance far greater.

PR Articles

Also, for some time a very popular method for obtaining backlinks. You write an article then publish (with your link) on other sites. The problem is that if you publish the same article on several Web sites, you will be counted only once, because the other sites are filtered. If you can think of that you write for each page of another article, so I will tell you that with the effort you would prefer to write for myself.

Creating keywords

Keywords or phrases (strings of keywords) are those words you put in the search engine dialog window. In SEO terms, webpages are targetted for specific keywords. If someone is looking for a hotel in Bratislava, he will most probably input the following keywords in one of the main internet search engines: hotel Bratislava, hotels Bratislava, accommodation in Bratislavava Bratislava hotels.

Keyword selection is  very important part of the website optimization and must be preceded by proper research. If you use keyword phrases that are rarely used, you simply get few visitors  to your site. If you choose a phrase which is often used in websearch, but is irrelevant to your business, you might get many visitors but few customers. Visitors looking for different matter will leave your site after a few clicks. 

Keyword Analysis

 Several tools may be used to  find relevant keywords. The most common are: Google Adwords keywords tools and paid Wordtracker . The online tool  OpenPhrases may be an interesting complement.

The Google Adwords tool provides first hand information about keywords,because google is the main search engine you want to optimize your webpage for. This tool suggests further keywords and provides information about the search frequency of the keyword in the past month or year. Besides, you can also obtain information about competition among different keywords as reflected from the number of AdWords advertisers targetting them. Thus AdWords often becomes a tool for testing the saleabilty of individual keywords, i.e. for testing conversion rates.

Wordtracker is a paid service providing several options not available in Google AdWords. It gives you a comparision of keyword competition based on the number of webpages in the search results. The analysis of keywords based solely on Google AdWords often leads to the selection of rather general (more competitive) phrases than based on Wordtracker..

 After selecting appropriate keywords you can specify the content and structure of the site , each title tags and headings .

 Never begin with the main keyword!

 If you want to fight successfully against your competition, you should not start optimizing your webpage for the most competitive phrase. Find a less competitive keyword first, which you will optimize your webpage for. Why? The answer is simple... A great amount of effort devoted to the optimization of a very competitive keyword will bring you to rank 30 in search results where no one will ever look (except you). The same amount of effort devoted to a less competitive keyword will bring you to the first position in search results. Thus everyone looking for that particular kewyord will land on your site.

Keyword competition. The approximate keyword competition can be checked using a search engine directly. If you enter a selected phrase into Google search dialog window, the search engine will return the following statement:

Results 1-10 from about 227 000 000 for keyword (0,20 seconds). The number 227 000 000 is the estimated number of competing webpages. This does not fully take into account the competition of the keyword, because the result can only include 100 pages, but they must be so strong as to be hardly beaten by the rest 227 000 000. More or less this provides the information necessary for our use.

Search Results

What is a long tail keyword?

Keyword long tail (in English: long tail) is a phrase usually consisting of several words (3, 4, 5 or more) that you would be challenged at first. That long tail phrases are the largest source of visitors (sometimes up to 80-90%) and focus mainly onpage techniques.

 The graph below shows the number of the search on the Y axis and keywords sorted by search frequency on the axis X. We assume that the long tail curve is convex and thus a long tail keywordl can deliver the same or even more traffic (red area under the curve) than the highly sought (orange area under the curve). It depends on the "tail length" and the long curved tail of the curve.

Graf - vs. long tail. high search keywords

How do search engines work?

 Search jobs typically involve four basic operations:

  1. Crawling - navigation through different pages, using automated programs, also called "spiders" or "bots". Try out the utility at to see the web page through the eyes of a spider. 
  2. Index creation - as spider crawls through websites, it stores the information in a database. If a page appears in the search results, it must have been recorded in a database or searched by a particular search engine. i.e. the web page was been indexed.
  3. Processing Search - when a user enters search word or phrase, the  program "pulls" from the database a list of sites containing the searched word or phrase. This leads to the most important part - sorting results.
  4. Search results sorting - the significance of a particular webpage (webpage ranking) is calculated by using a complex algorithm  taking into account many factors. The basic factors include webpage content, number of backlings, semantics and  even page loading speed. The ranking algorithm is not known to any web designer, therefore no one can fully guarantee first ranks in the search results. 

 What are the basic rules for  creating successfull web content?

 People say that the content rules, which is true. Well-written and appealing texts make others refer to your webpage,, thus providing a natural way of gathering backlings.

Accessibility for web search robots is of most importance for high search rankings.. There are many pages that still ignore this fact.

 Keep proper semantics  - always complete important tags - title, Hx, meta tags, use them in the right order and at the right places. Experts agreed that the tag "title" and "H1" are the most important on your site and search engines  consider them the most relevant.